Segments

This document refers to deprecated parts of the platform and has been left intact to help customers with legacy integrations. In order to access the latest platform features and documentation, please go to https://docs.sentiance.com.

Segments are actionable labels we assign to users, learned from their behavior over time.

They show what kind of lifestyle users have, if and how they go to work, in what geographical areas they live, what kind of drivers they are, if they go out a lot and so on.

You can use these segments to build a better user experience.

Example (segments highlighted)

A user has a rural home, is an early bird and a city worker. While going to work, he has a long commute, where he shows anticipative driver behavior. His lifestyle shows a sportive person, while also being a resto-lover.

See the SDK or REST API docs on how to access these segments in your app or backend.

Leisure

Segment	Description	Identifier
Bar visitor	Someone who enjoys evenings out at a pub or bar	leisure.entertainment.bar_goer
Beauty shop visitor	Someone who shops for beauty products a lot.	leisure.shopping.beauty_queen
Brand Loyal : Bar	Someone who is brand loyal to a pub or bar	leisure.wining_and_dining.brand_loyal.bar
Brand Loyal : Cafe	Someone who is brand loyal to a specific cafe	leisure.wining_and_dining.brand_loyal.cafe
Brand Loyal : Restaurant	Someone who is brand loyal to a specific restaurant	leisure.wining_and_dining.brand_loyal.restaurant
Brand Loyal : Retail	Someone who is brand loyal to a retail brand or shop	leisure.shopping.brand_loyal.retail
Brand Loyalty	Person who shows a brand loyal behavior	leisure.shopping.brand_loyalty
Brand Loyalty : Supermarket	Person who is loyal to a specific supermarket brand	leisure.shopping.brand_loyalty.supermarket
Culture Buff	Person who like to visit musea, operas, arts centres, etc.	leisure.entertainment.culture_buff
Fashion enthusiast	Someone who shops for clothes a lot.	leisure.shopping.fashionista
Fresh food enthusiast	Someone who shops for food often	leisure.shopping.foodie
Healthy Biker	Person who frequently bikes for long distances	leisure.wellbeing.healthy_biker
Healthy Walker	Person who frequently walks for long distances	leisure.wellbeing.healthy_walker
Interests: Games of chance	Someone who frequents casinos or betting centres	leisure.entertainment.gamer
Interests: Nightlife	Someone who enjoys evenings out (clubs, pubs, bars)	leisure.entertainment.clubber
Nature Lover	Someone who likes to go out to a park, public garden, zoo or nature reserve.	leisure.entertainment.nature_lover
Physical Activity : Limited	Profile based on user physical activity score	leisure.wellbeing.physical_activity.limited
Physical Activity : Moderate	Profile based on user physical activity score	leisure.wellbeing.physical_activity.moderate
Physical Activity : High	Profile based on user physical activity score	leisure.wellbeing.physical_activity.high
Resto Lover	Someone who likes eating out	leisure.wining_and_dining.resto_lover
Resto Lover : American	Someone who likes to eat American out.	leisure.wining_and_dining.resto_lover.american
Resto Lover : Asian	Someone who likes to eat Asian out.	leisure.wining_and_dining.resto_lover.asian
Resto Lover : Fastfood	Someone who likes to eat fastfood out.	leisure.wining_and_dining.resto_lover.fastfood
Resto Lover : French	Someone who likes to eat French out.	leisure.wining_and_dining.resto_lover.french
Resto Lover : German	Someone who likes to eat German out.	leisure.wining_and_dining.resto_lover.german
Resto Lover : Greek	Someone who likes to eat Greek out.	leisure.wining_and_dining.resto_lover.greek
Resto Lover : Grill	Someone who likes to eat grilled food out.	leisure.wining_and_dining.resto_lover.grill
Resto Lover : International	Someone who likes to eat international out.	leisure.wining_and_dining.resto_lover.international
Resto Lover : Italian	Someone who likes to eat Italian out.	leisure.wining_and_dining.resto_lover.italian
Resto Lover : Mexican	Someone who likes to eat Mexican out.	leisure.wining_and_dining.resto_lover.mexican
Resto Lover : Seafood	Someone who likes to eat seafood out.	leisure.wining_and_dining.resto_lover.seafood
Resto Lover : Snack	Someone who likes to eat a snack out.	leisure.wining_and_dining.resto_lover.snack
Shopaholic	Person who shops a lot	leisure.shopping.shopaholic
Sportive	Someone who sports regularly.	leisure.wellbeing.sportive

Mobility

Segment	Description	Identifier
Brand Loyalty : Gas Stations	Person who is loyal to a specific gas station brand	mobility.driving.brand_loyalty.gas_stations
Die Hard Driver	Uses the car for almost every trip.	mobility.driving.die_hard_driver
Easy Commuter	User has an easy commute to/from work.	mobility.commute.easy_commuter
Frequent Flyer	Person who frequently flies	mobility.travel.frequent_flyer
Green Commuter	Mostly sticks to walking and biking for commutes	mobility.commute.green_commuter
Heavy Commuter	User has a heavy commute to/from work.	mobility.commute.heavy_commuter
Long Commuter	User lives far from his work location	mobility.commute.long_commuter
Mobility : Limited	Profile based on user mobility score	mobility.transport.mobility.limited
Mobility : Moderate	Profile based on user mobility score	mobility.transport.mobility.moderate
Mobility : High	Profile based on user mobility score	mobility.transport.mobility.high
Normal Commuter	User has an average commute time and distance	mobility.commute.normal_commuter
Public Transports User	Person who often travel with public transports	mobility.transport.public_transports_user
Public transports commuter	Person who often commute with public transports	mobility.transport.public_transports_commuter
Short Commuter	User lives close to his work location	mobility.commute.short_commuter

Work life

Segment	Description	Identifier
City Home	Lives in the city	work_life.home.city_home
City Worker	Works mostly in the city	work_life.work.city_worker
DIYer	Someone who works around the house.	work_life.home.do_it_yourselver
Early Bird	Person whose first morning activity is earlier than average	work_life.home.early_bird
Fulltime Worker	Someone who works full-time	work_life.work.fulltime_worker
Home Bound	Someone who does not leave the house very often or travels very far	work_life.home.home_bound
Homebody	Someone who prefers to stay at home on weekends and outside business hours	work_life.home.homebody
Homeworker	Person who works from home or who is unemployed	work_life.work.homeworker
Late Worker	Someone who works until late	work_life.work.late_worker
Night Owl	Person whose last evening activity is later than average	work_life.home.night_owl
Nightworker	Person who works at night	work_life.work.nightworker
Parttime Worker	Someone who works part-time	work_life.work.parttime_worker
Pet Owner	Someone who owns a pet.	work_life.home.pet_owner
Rural Home	Lives in town or rural area	work_life.home.rural_home
Rural Worker	Works in a rural neighborhood or town	work_life.work.rural_worker
Sleep Deprived	Someone who sleeps very little.	work_life.home.sleep_deprived
Social Activity : Limited	Profile based on user work/social activities score	work_life.social.social_activity.limited
Social Activity : Moderate	Profile based on user work/social activities score	work_life.social.social_activity.moderate
Social Activity : High	Profile based on user work/social activities score	work_life.social.social_activity.high
Student or teacher	Person is a student or teacher	work_life.work.student
Town Home	Lives in the town	work_life.home.town_home
Town Worker	Works mostly in the town	work_life.work.town_worker
Uber Parent	Parent who drives his/her kids to school, day care or to gym, sport centers	work_life.family.uber_parent
Work Life Balance	Person who has a good balance between work and home life	work_life.home.work_life_balance
Work Traveller	Person who works a lot remotely (travelling or in remote environments)	work_life.work.work_traveller
Workaholic	Person who works more than average	work_life.work.workaholic

( based on decision engine v0.3.1 )